Profound sells a platform for tracking and managing how a brand appears in AI answers. AI Pick Check is a single audit aimed at a small business. They are different kinds of product, and this page says so plainly. Facts about Profound come from its own site, read on 2026-10-15.
What we could and could not find
The pricing page we opened lists two plans: a free trial and a custom Enterprise plan with no published price. It also mentions a self-serve plan for agencies, with no price shown. You may see entry-level prices quoted on other sites. We could not confirm them on Profound's own page, so we do not quote them. If you are weighing Profound, ask them for the price in writing.
Quick comparison (checked 2026-10-15)
| AI Pick Check | Profound | |
|---|---|---|
| Price | $39 once | Free 7-day trial. Enterprise is custom, with no published price on the page we read |
| Prompts | 20 questions, asked twice on each of 4 assistants | Trial: 50 prompts. Enterprise: a plan set with their team |
| Assistants | 4, through official APIs with web search | Trial: 3 (ChatGPT, Gemini, Google AI Overviews). Enterprise: up to 9 |
| How often | One audit and one free re-run in 60 days | Daily, per its pricing page |
| Method | Official APIs with web search | Its pricing page says it runs structured prompts across the AI platforms. It does not say through which route |
| Extras | A ranked fix plan | Many: sentiment, shopping, agent analytics, a drafting assistant, over 200 integrations, per its home page |
| Seats | Not applicable | Unlimited, per the pricing page |
What Profound does better
- Breadth. Up to nine answer engines on the Enterprise plan, including DeepSeek and Copilot, which we do not cover.
- Daily tracking. Trial and Enterprise both run daily.
- A full workflow for a marketing team. Its home page describes an AI Marketer that identifies work worth doing, drafts it and asks for your approval. We do nothing like that. We give you a plan and you do the work.
- Shopping and agent traffic. The pricing page lists ChatGPT Shopping on Enterprise, and the home page lists agent analytics. We do not offer either.
- Controls large companies often ask for. Its home page names RBAC, SCIM and SOC 2. The pricing page lists single sign-on, an API and CSV or JSON exports on Enterprise, none of which we offer.
- Many markets. Regions and languages are customisable on Enterprise.
What AI Pick Check does better
- A published price. $39, on the page, today.
- Nothing to sign. No sales call and no contract.
- Scaled to a small business. A report you can read in one sitting, with a short ranked list of fixes.
- Ranges. Each question is asked twice on each assistant, and we show a margin of error.
Which should you pick?
Pick Profound if you are a larger brand or agency, you track many products, regions or languages, and you want a platform your team lives in. Enterprise pricing is custom, so expect to talk to them first.
Pick AI Pick Check if you are a small business owner, you want to know where you stand this week, and you want to spend the price of a lunch to find out.
A note on our own method. Three of our four assistants are asked through their own makers' APIs. The fourth, Google's Gemini model, is reached through Perplexity's API and searches with Perplexity's web search, not Google Search. Our methodology page explains this, and every Gemini answer in a report is labelled with that route.
Questions to ask any vendor
Use these with Profound, us, or anyone else.
- How are answers collected: official API, or the public web page?
- How many times is each question asked, and do you show the spread?
- Are the questions written with my business name in them?
- What does it cost after the trial, in writing?
- Can I export my data if I leave?
A fair way to try both
Start with the free routes. Run our free check on your five most important buyer questions. If Profound's trial suits you, set up the same questions there. The trial runs for seven days with daily checks, according to its pricing page, so you will see a week of results. Compare three things: whether you are named, who is named instead, and which sources are shown. Where the two agree, you can trust the finding more. Where they differ, note the question and look at it by hand.
How to check it worked
Take the trial or the free check on the same five questions. Compare the results with a by-hand round in a fresh chat. If they differ widely, ask why.
What this won't do
- Neither product can promise an assistant will recommend you.
- We have not used Profound and do not rate its accuracy. This page reports only what its site says.
- Price details change quickly in this market. Treat our table as a dated snapshot.
- This page is written by the makers of AI Pick Check.
Sources
- Profound: Pricing Accessed
- Profound: Home page Accessed