Tool 7 of 8 · Measure and correct

AI referral regex

Pick the assistants you care about. We build the regex for Google Analytics 4, show you how to set it up, and tell you where a referrer may be missing.

  • Free, no sign-up
  • Instant
  • Nothing you type is stored
Assistants to include
One domain per line, like ai.example.com. We escape it for you.

Traffic is the late signal

Visits show who clicked. They do not show the answers where you were left out. The free check shows whether assistants name you in the first place.

Run the free check

Next tool: AI answer correction planner — Paste a wrong statement and the true fact. Get a plan: your page, structured data, sources to contact, an email, and when to recheck.

Questions people ask

Why anchor the regex with ^ and $?

GA4's "matches regex" must match the whole value. Anchoring also stops a pattern like chatgpt\.com from matching a look-alike such as notchatgpt.com.

Why do my AI visits look so small?

Many visits from assistants arrive with no referrer and land in Direct. Others come from apps. The numbers are a floor, not a total.

Can I separate Google's AI Overviews from normal search?

Not by referrer. Google's own channel definition leaves them out and counts them as organic search.

All free tools