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AI recommends · London

Which accountants in London do AI tools recommend?

We asked four AI tools five questions a buyer might ask about accountants in London, each one twice. Here are the businesses their answers named, and how many answers named each one.

Businesses the answers named

57 businesses were named in 2 or more answers. 2 of them were named by all four AI tools. 37 more were named in just one answer each.

Businesses named in 2 or more of the 40 answers, most named first; ties in A to Z order. Under each AI tool, the count is out of the answers we counted from that tool.

BusinessAnswers naming itChatGPTClaudePerplexityGemini
Accotax accotax.co.uk 17 of 40 5 of 10 5 of 10 3 of 10 4 of 10
TAJ Accountants tajaccountants.co.uk 17 of 40 2 of 10 9 of 10 2 of 10 4 of 10
Fusion Accountants fusionaccountants.co.uk 14 of 40 0 of 10 6 of 10 5 of 10 3 of 10
GoForma goforma.com 10 of 40 0 of 10 5 of 10 1 of 10 4 of 10
Accounts and Legal accountsandlegal.co.uk 9 of 40 0 of 10 0 of 10 3 of 10 6 of 10
XLN Accountants thexln.com 9 of 40 2 of 10 0 of 10 6 of 10 1 of 10
Pearl Accountants pearlaccountants.com 7 of 40 0 of 10 4 of 10 2 of 10 1 of 10
Protax Consultants protax.org.uk 7 of 40 0 of 10 0 of 10 5 of 10 2 of 10
GM Professional Accountants gmprofessionalaccountants.co.uk 5 of 40 5 of 10 0 of 10 0 of 10 0 of 10
Makesworth Accountants 5 of 40 0 of 10 2 of 10 0 of 10 3 of 10
OD Accountants odaccountants.co.uk 5 of 40 0 of 10 2 of 10 2 of 10 1 of 10
THP Chartered Accountants 5 of 40 0 of 10 2 of 10 0 of 10 3 of 10
Crunch 4 of 40 0 of 10 0 of 10 0 of 10 4 of 10
Gerald Edelman 4 of 40 0 of 10 2 of 10 0 of 10 2 of 10
London Accountants londonaccountants.co 4 of 40 0 of 10 1 of 10 3 of 10 0 of 10
Price & Accountants priceandaccountants.com 4 of 40 2 of 10 2 of 10 0 of 10 0 of 10
The Accountancy Partnership 4 of 40 0 of 10 0 of 10 0 of 10 4 of 10
123Financials 123financials.com 3 of 40 0 of 10 0 of 10 1 of 10 2 of 10
Acumon acumon.com 3 of 40 0 of 10 1 of 10 0 of 10 2 of 10
Barnes & Scott barnesandscott.com 3 of 40 1 of 10 0 of 10 0 of 10 2 of 10
Lanop 3 of 40 0 of 10 3 of 10 0 of 10 0 of 10
Mazuma 3 of 40 0 of 10 2 of 10 0 of 10 1 of 10
TaxAce taxace.co.uk 3 of 40 1 of 10 2 of 10 0 of 10 0 of 10
TaxAssist Accountants 3 of 40 0 of 10 2 of 10 0 of 10 1 of 10
A & Y Financial Services ayfinancials.com 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Accfirm accfirm.co.uk 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Accounting People accountingpeople.co.uk 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Accusolve accusolveaccountants.com 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Azets 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Braant Accountants braant.co.uk 2 of 40 0 of 10 0 of 10 0 of 10 2 of 10
Budget Accountants budgetaccountants.co.uk 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
CAIL cheap-accountants-in-london.co.uk 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Chris Syrimis & Co csandco.com 2 of 40 1 of 10 0 of 10 0 of 10 1 of 10
Clear House Accountants chacc.co.uk 2 of 40 0 of 10 1 of 10 0 of 10 1 of 10
Cloudkeepers cloud-keepers.co.uk 2 of 40 2 of 10 0 of 10 0 of 10 0 of 10
DG Accountancy dgaccountancy.co.uk 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
DKAT dkat.co.uk 2 of 40 2 of 10 0 of 10 0 of 10 0 of 10
DNS Accountants 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Dragon Argent dragonargent.com 2 of 40 0 of 10 0 of 10 1 of 10 1 of 10
Ernest & Co Accountants 2 of 40 0 of 10 0 of 10 0 of 10 2 of 10
Hayes Chartered Certified Accountants hayes-accountants.co.uk 2 of 40 0 of 10 1 of 10 0 of 10 1 of 10
Howlader & Co 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Kingston Burrowes 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Kirk Rice kirkrice.co.uk 2 of 40 0 of 10 0 of 10 0 of 10 2 of 10
LOYALS 2 of 40 0 of 10 0 of 10 0 of 10 2 of 10
Naail & Co naailandco.com 2 of 40 0 of 10 1 of 10 0 of 10 1 of 10
Nephos nephosgroup.com 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Oasis Accountants 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Onside Accounting 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Payless Accountants paylessaccountants.co.uk 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
Rayner Essex 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
RSBC rsbc.uk 2 of 40 1 of 10 1 of 10 0 of 10 0 of 10
SBX Accountants sbxaccountants.com 2 of 40 0 of 10 0 of 10 1 of 10 1 of 10
SK Accountants 2 of 40 0 of 10 0 of 10 2 of 10 0 of 10
Supreme Consulting supremeconsult.com 2 of 40 0 of 10 2 of 10 0 of 10 0 of 10
TaxScouts 2 of 40 0 of 10 0 of 10 0 of 10 2 of 10
Tech Relief trtaxadvisers.com 2 of 40 1 of 10 0 of 10 0 of 10 1 of 10

A name here means only that AI tools named it. We have not checked these businesses, and we do not recommend any of them. We show names and counts only. We never repeat what the AI tools said about a business, because AI answers can be wrong.

37 more businesses were named in just one answer each. We do not list them: one answer is too little to go on.

Looking for your own business? The free check at the end of this page shows whether AI tools name you when buyers ask.

The questions, word for word

We wrote these five questions in a buyer's words, and none of them names a business. We asked them in English, exactly as written here.

  1. Can you recommend a good accountant in London for a small business?
  2. I'm a sole trader in London and need help with my self assessment tax return. Which accountants would you suggest?
  3. Which accounting firms in London work with limited companies and startups?
  4. I'm looking for an affordable accountant in London to do my bookkeeping and VAT returns. Who should I contact?
  5. Which accountants in London have good reviews from small business owners?

Directories, platforms, software and publications

The answers also named these. We do not count them as businesses.

  • ICAEW: 4 answers
  • FreeAgent: 2 answers
  • Xero: 2 answers

Sites the answers linked to

The websites the answers linked to most, with the number of answers that linked to each.

  • tajaccountants.co.uk: 15 answers
  • goforma.com: 9 answers
  • thexln.com: 8 answers
  • accotax.co.uk: 7 answers
  • fusionaccountants.co.uk: 7 answers
  • protax.org.uk: 7 answers
  • accountsandlegal.co.uk: 6 answers
  • acumon.com: 5 answers
  • gmprofessionalaccountants.co.uk: 5 answers
  • odaccountants.co.uk: 4 answers

How we asked

We asked OpenAI (gpt-6-luna), Anthropic (claude-haiku-5-5), Perplexity (perplexity/sonar) and Google Gemini (google/gemini-3.8-flash) through their official APIs, with web search on, as our paid audit does.

We reached Google Gemini through Perplexity's API, so it searched the web with Perplexity's search.

We asked each question twice on each AI tool on 31 October 2026, with the search location set to the United Kingdom: 40 answers in all.

To find the names, a separate AI model (Anthropic's claude-haiku-5-5) listed the businesses each answer named. Our code then counted them.

A business counts once per answer. Spellings of one name count as one (for example with and without "Ltd" or the city), but a branch named with its area may have its own row. Directories, platforms, well-known software and the AI tools themselves are not counted as businesses, and neither is a business named only to warn against it.

An editor merged names that are the same business.

AI answers change from day to day and from one ask to the next. This is one snapshot of 40 answers, not a ranking and not a review.

With this few answers, small gaps mean little: a business named in 4 answers and one named in 3 could swap places next time.

Research method version 1.0, built on our audit methodology version 1.8.

Corrections and removals

Is your business listed wrongly, or do you want its name taken off this page? Write to help@aipickcheck.com. We correct mistakes, and we remove a name when its owner asks.

Is your business named when buyers ask?

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