Keep one page with your prices, plans and policies

When an assistant is asked about your prices, it will use what it can find. If the facts are spread over a brochure PDF, three old blog posts and a social media post, it may pick the wrong one. One page that holds the current facts lowers that risk and saves your customers time too.

The short answer

Make one public page, such as example.com/facts, that states your prices, plans, limits, locations and policies in plain text. Date it. Keep an update log at the bottom. Link to it from your menu and from any page that mentions a price.

What goes on the page

Pick the facts people ask about most. Use your support inbox as a guide. A fictional example, for Example Plumbing in Brno:

• Prices. Call-out fee, hourly rate, what is extra. State the currency and whether VAT is included.
• Plans or packages. What each includes and what it does not.
• Limits. Service area, working hours, minimum order, maximum file size, anything that stops a customer.
• Locations. Full address, areas served, how to reach you.
• Policies. Cancellation, refunds, guarantees, delivery times, data handling.
• Contact. Who answers, by what channel, in what hours.
• Who you are. Legal name and registration number if you have one.

Leave out anything you cannot keep true. A missing fact is better than a wrong one.

How to lay it out

Use a heading for each topic. Under each, state the fact first, then the detail. Use a table where facts have columns.

## Prices (checked 15 October 2026)

| Service | Price | Notes |
| --- | --- | --- |
| Call-out, weekday | 40 euros | Includes first 30 minutes |
| Hourly rate | 55 euros | Per started 15 minutes after the first 30 |
| Weekend surcharge | 20 euros | Per visit |

All prices include VAT.

## Service area
We work within 25 km of Brno city centre.

Write the page as text in the HTML. Do not put prices only inside an image or a PDF.

The update log

At the bottom, add a short log in reverse date order:

## What changed
- 15 October 2026: hourly rate raised from 50 to 55 euros.
- 2 June 2026: added weekend surcharge.
- 10 January 2026: page created.

The log helps in three ways. A reader sees how fresh the page is. Your team can see who changed what. And if an old price still appears elsewhere, you can point to the date it changed.

Dates, and why they matter

Google's guidance says to show a visible date, such as "Last updated", and to keep the visible date and any date in your markup consistent. It also says not to use future dates. Change the date only when a fact changes. Faking freshness is something Google's helpful content advice warns against.

Optional: mark up your prices

You do not need markup. Google's page on AI features says no special schema.org markup is required to appear there. But if you already mark up prices for search, Google's product guidance says the price must be in the markup, and priceValidUntil should not be in the past or a product snippet may not show. Google's general rules say not to mark up content readers cannot see, and to keep it up to date. Schema.org defines properties such as price, priceCurrency and priceValidUntil on an Offer. If you cannot keep markup in step with the page, skip it.

Who looks after it

Name one person as owner. Set a reminder every month to check the page against your real prices. Add a step to your price-change process: update the facts page first, then everything else.

How to check it worked

1. Search your site, your brochure and your listings for each price. Do they all agree with the facts page? Fix the ones that do not.
2. Ask a new customer to find your cancellation policy. Count the clicks.
3. Ask an AI assistant about your prices a few times and compare the answers with the page. A wrong answer may point to an old source. Our free check can list what assistants say about your facts and which sources they cite.
4. Look at your page source and confirm the prices are in the HTML, not only added by script.

What this won't do

• It does not make an assistant pick you. It makes it easier to state your facts correctly, if the assistant reads your page.
• It cannot correct a wrong answer that comes from a third-party site. For that, update the third-party listing too.
• It does not replace your terms and conditions. If your terms and this page disagree, customers will be confused, so keep them consistent.
• Google says that meeting its guidance does not guarantee crawling, indexing or display.